和经济学考试类似的business商务A-Level课程，是不是更容易拿好成绩？

　　2015月9月起，A-Level中的business商务课就被列入改革名单，将应用商务学和商务研究整合成一个课程，也就是现在的business。

　　CIE和AQA下的business

　　CIE的business内容涉及商务及其环境，人力资源，市场应营销，运营及项目管理，金融与会计，策略管理这些，教学内容根据市场的变化做了一些更新，比如金融会计部分中所有关于‘预测现金流’的内容被划入AS中进行教学，一些术语也因为潮流的变化进行了替换，比如把balance sheet换成了statement of financial position，然后内容也做了一些删减，比如人力资源管理部分就删去了惩戒制度等等。

　　AQA自2015年9月起开始授课的新business课程，内容主要包括商务定义，管理领导及决策，决策之下的市场营销/运营/财务/人力资源管理四个部分，以及只有在A2才会上的分析商务策略定位，选择策略方向，策略方法，管理战略性改变。

　　Business商务课程的被接受程度

　　Business的考试和经济学考试有点类似，都会有数据和案例分析，就AS部分的考试而言，business的考试相对经济学简单，拿到好成绩的几率更高。

　　至于科目的被接受程度，大部分学校的大多专业都接受A-Level的business科目，甚至会将其列为选择科目(prefered A levels)，但是这里也需要具体问题具体分析，就比如，business商务是在UCL大学本科入学的选择科目之中，但是在LSE，商务类课程就在‘最不喜欢的科目’之列。

　　感受一下business科目AQA考试局2014年AS paper 1的部分选择题和问答题

　　1. A business collects information from asmall group of customers in order to discover why they like a particular product. This is an example of which type of marketing research?

　　A Qualitative, primary market research

　　B Qualitative, secondary market research

　　C Quantitative, primary market research

　　D Quantitative, secondary market research

　　2. On what is a piece rate system of payment based?

　　A The amount of overtime worked

　　B The company’s profit level

　　C The number of hours worked

　　D The number of items produced by theemployee

　　3. What are the features of a ‘cash cow’ in the Boston Matrix?

　　A High market share in a high-growth market

　　B High market share in a low-growth market

　　C Low market share in a high-growth market

　　D Low market share in a low-growth market

　　4. Price skimming involves setting a price that:

　　A is most appropriate when demand is priceelastic

　　B allows a firm to target the mass market with a low price

　　C is high in order to ensure a high profit margin

　　D is suitable for a product in the decline stage of its product life cycle.

　　5. According to Herzberg’s ‘two factortheory’ of motivation, which one of the following is a ‘motivator’?

　　A Better working conditions

　　B Greater promotion prospects

　　C Higher basic pay

　　D More job security

　　6. Opportunity cost is defined as:

　　A the next best alternative

　　B the initial cost of an investment

　　C the money spent on the choice made

　　D the average cost of a new idea.

　　7. Which of the following will result in anadverse variance?

　　A Actual expenditure on fuel lower than inthe budget

　　B Actual raw material costs higher than the budgeted figure

　　C Sales revenue actually received greater than in the budget

　　D Budgeted wages less than actual wages

　　问答题类

　　Explainone possible use of market mappingfor a new sports shop.

　　The following data applies to a smallbusiness.

　　• Selling price = £18

　　• Variable costs per unit = £6

　　• Break-even output = 550 units

　　Calculatethe fixed costs of the business.Show your workings

　　Analyseone way in which a largehouse-building firm might respond to a new competitor setting up in its market.

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